TMP401_CONVERSION_RATE
case TMP401_CONVERSION_RATE:
ret = regmap_read(data->regmap, TMP401_CONVERSION_RATE, ®val);
return regmap_write(regmap, TMP401_CONVERSION_RATE, rate);
ret = regmap_write(regmap, TMP401_CONVERSION_RATE, 5);
reg = i2c_smbus_read_byte_data(client, TMP401_CONVERSION_RATE);