snd_i2c_bit_sendbyte
err = snd_i2c_bit_sendbyte(bus, device->addr << 1);
err = snd_i2c_bit_sendbyte(bus, *bytes++);
err = snd_i2c_bit_sendbyte(bus, (device->addr << 1) | 1);
err = snd_i2c_bit_sendbyte(bus, addr << 1);